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中级模拟题:BEC二级模拟试题(九)

2007-01-18 00:00:00作者:NB

 
  PART THREE
  Questions 23-30
  . You will hear the conversation between a sociologist and a retailer. They talk about what is
  going to influence the life style and how the life style will affect the purchasing process.
  . You have to complete the sentences (23- 30) by choosing the correct ending.
  . Mark one letter(A ,B or C).
  23. AIO refers to
  A actions, involvement and options.
  B activities, interests and opinions.
  C advertising ,impact and opportunities.
  24. Another name for AIO measurement is
  A psychographics .
  B demographics .
  C statistics .
  25. According to the author ,the most important social factor in purchasing process is
  A reference groups.
  B social classes.
  C culture.
  26. If you are running an upper level fur store ,you'd better attract your customers by
  A lowering prices.
  B mass advertising.
  C improving the product packaging.
  27. Sometimes, the reference groups have the most impact on the purchasing process ,so a retailer must pay much attention to the reference groups composed by
  A family members.
  B suburbanites .
  C city dwellers
  28. For the customer with much self-confidence ,the purchasing process is
  A endless.
  B long.
  C short.
  29. When the consumer thinks of alternatives and makes a final decision, the most
  important individual factor will be
  A personalities.
  B motives. .
  C performance.
  30. One of the individual dimensions of lifestyle mentioned by the sociologist is
  A performance.
  B interests.
  C class consciousness.
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